Hoàng

Minh

I am a seasoned professional with extensive experience in digital advertising, business development, and community engagement. I have successfully led marketing strategies for major projects, achieving significant growth and market penetration in the e-commerce, FMCG, Fashion, retail, app user growth, blockchain and financial services sectors.
Head Of Marketing & Growth
's Portfolio

About Me

I have successfully led marketing strategies for major projects, achieving significant growth and market penetration in the e-commerce, FMCG, Fashion, retail, app user growth, blockchain and financial services sectors.
Skill & Tools
Clients & In-house Projects
Digital E-commerce
Content Production
User Growth
B2B Demand Generation
mhoang.career@gmail.com | +84 888 222 095

Skills & Tools

PPC Advertising

E-commerce

SEO/SEM

Marketing Automation

Reporting & Analytics

Email marketing

Social Media

CRM

CRO

Project management

User growth

Client &

In-house

Projects

Fast-moving consumer goods (FMCGs)

Fashion

Healthcare

Electronics

Digital

E-commerce

Tefal projects - Performance

My Role:
Media Plan
Onsite Setup - Lazada
CPAS Setup
Team Management
Content & SIS Optimization
Analytics & Reporting
25x ⬆️
ROAS on Mega D9
Top 4 ⬆️
CPC:$ 0.02 ⬇️
Home Appliances Category
30% decreased compared to previous period
My Role:
Media Plan
Onsite Setup - Lazada & Shopee
CPAS Setup
Team Management
Content & SIS Optimization
Analytics & Reporting
8x ⬆️
ROAS
CTR: 3% ⬆️
5.63 ⬆️
1.3x compared to similar brands
Cart-to-purchase

3M projects - Performance

My Role:
Media Plan
Onsite Setup - Lazada & Shopee
CPAS Setup
Team Management
Content & SIS Optimization
Analytics & Reporting
53x ⬆️
ROAS . Tripled Market Benchmark
CTR: 2.81% ⬆️
1.25x compared to similar brands

3M projects - Performance

Digital E-commerce projects - Performance

My Role:
Media Plan
Onsite Setup - Lazada
CPAS Setup
Team Management
Content & SIS Optimization
Analytics & Reporting
25x ⬆️
ROAS on Mega D9
Top 4 ⬆️
CPC:$ 0.02 ⬇️
Home Appliances Category
30% decreased compared to previous period

Production

Content

My Role:
Content Plan & Script Creation
Host Management
Advertising Setup
Livestream operations
Deal & Promotion Management
Team Management
Analytics & Reporting
$4,500 / session (Revenue)
57,000+ new followers

Romano

My Role:
Content Plan & Script Creation
Host Management
Advertising Setup
Livestream operations
Deal & Promotion Management
Team Management
Analytics & Reporting
$8,500/session ⬆️ (Revenue)
42,000+ ⬆️ New followers
89,000+ ⬆️ New shop visitors

Adidas

$10,200 /session ⬆️ (Revenue)
83,000+ New followers ⬆️
4,800+ Monthly orders ⬆️

Maxkleen

My Role:
Content Plan & Script Creation
Host Management
Advertising Setup
Livestream operations
Deal & Promotion Management
Team Management
Analytics & Reporting

User

Growth

My Role:
Content Guideline
Content Creation
Brand Element
Brand Story
User Flows & Testing
Design System
Creative Direction for In-App

Fika

Branding Campaign: #IFikaYou
Top-funnel engagement on:
Fika & Shark Tank
Fika x Hi mey 
Fika Demo
1.2 Million
Downloads
42,000+
 Daily Active Users
0.3$
Cost Per Install
105,000+
Monthly active users
18.2%
D7 Retention
5.8%
D30 Retention
627k 
Discord Members
178k
Followers on X

Sui

My Role:
Partnership with large e-commerce platforms and payment gateways: Grab Moca, Momo, Lazada, ....
Media Buying: Grab Masthead, Grab Native Ads
CRM & App Push
Automation from Landingpage to Card Registration
40k+
Cards Issued
$21.8
Cost per leads

B2B Demand

Generation

JenFi

My Role:
Linkedin Campaign: #ThrivingWithJenfi
Linkedin Automation Campaign
Managing a team of 5 sales approaching inbound leads and interested leads through Navigator
51.7%
Acceptance Rate
34.8%
Response Rate
5,500+
Leads Generated
10.7%
Response Rate
700+
Leads Generated
69.1%
Open Rate

Thank

You

mhoang.career@gmail.com
Ho Chi Minh City, Vietnam